Evaluation. 1/4

For this project we worked in groups. my group consisted of two people, Aiden and myself. For our music video we had to look at various videos to see which ones we wanted to relate back to. We found that post grunge was our favourite genre so we started looking and developing our own video in relation to this genre. Our music video has many conventional aspects in it which a traditional music video would have; for example, artist, and narrative. We researched what is most common in 'Post grunge' music videos and what the artist(s) should look like. All the key aspects, such as clothing was key because we needed to ensure that we reached the demands of the record labels, making sure that their look remains the same and doesn't change.    

We found that the videos are quite dark and sinister, and normally have a edgy narrative. We found that they consist of a lot of band performance and quick paced shots to enhance the pace and beat of the song. We took into consideration what our band should look like, fashion and physical appearance and tried to present it in our band as much as we could. We dressed them in checkered shirts, longish hair, and quite musky looking, with facial hair etc. Our band only consisted of tree members because the band who we took most inspiration from ono thad this many. Our main inspiration was bands like Seether and Staind. we took the idea of their look and their videos and how they are presented and tried to incorporate it in our music video. We took inspiration from music videos we liked, and thought we could work with and link into our music video.

We liked the idea of working with suicide and depression because its something we could get into depth with and make it link well with the song. The dark colours, not only where filmed, but worn connote sadness and being down which works well with our genre.  This topic made it easier for us to work with because we both know a lot about it, and know what conventions we would need to present to get that idea across to the audience. I think the genre is clear as well as the narrative and think that the colour scheme all adds to the typical post grunge genre. We followed goodwins theory, linking the lyrics to the narrative; for example, every time the gift is mentioned it is something that both of the couple did together, in a sense that she is his gift.

Our video has uses voyerism in a sense that the audience get to see how his life deteriorates when his love tragically commits suicide, this is beneficial that we use this idea because it helps the audience gets better understanding for the song, and the narrative we added to it. We thought that The Gift by Seether would be a good song because depending on the way you look at it, it can be positive, or negative. We thought it would be best to do a negative video because we thought that this fitted with the genre better, made more sense, and was easier to create a narrative to be negative. We also did a scene of Terry, (our singer), looking into a mirror which is another way of showing the audience what the singer is seeing.

The pace of the video alters thought, which is common in most genres which is beneficial because it shows how we have researched music videos of all genres and took into consideration what works and doesn't, and what is needed or not. The pace started picking up toward the ends where the instruments got more intense. This is also my favourite part of the whole video because i think it looks really cool and the fast paced makes the video more dramatic.